The 3C Email Profits Formula
The amount of profits you make from your email promotions depends majorly on two factors which are the responsiveness of your subscribers to your offers and product recommendation which depends on the degree to which they can trust you and secondly, the conversion of the sales letter.
Nurturing a strong relationship and trust with your subscribers, thus improving your list response rate, can greatly boost your online profits.
To do that, there are three things that you have to pay attention to and together they form what I like to call the 3C Email profits Formula.
1.Consistency: The first component of the the 3C Formula is consistency. The term points to your being consistent with your subscribers’ interest and needs. It emphasizes on the need to deliver what you promised to your subscribers. If you fail to do that, you are then very likely to lose your credibility among your subscribers.
Every email that goes out to your subscribers must be geared towards building a continuity to your subscribers’ interests and goals.
If they are on your list because they want to lose weight, then you must be crazy enough to send them a golf-related product no matter how hot you think it is.
The subject of your Email should be in one way or another aligned to the overall goals of your subscribers unless you are very much interested in an outburst of unsubscribe, which i highly doubt.
So, just keep the foreign stuff out and give your subscribers what they want and you’ll be rewarded with respect and trust by your subscribers and, of course, huge profits.
2. Content: Information is king and with this I mean solid information that will bring added value to your subscribers’ lives.Ifyou can give your subscribers solid content, they will come to trust and respect you as a useful expert and they’ll look forward to your next email.
There are thousand ways of expressing any thought or idea. But it’s not how the idea is told that’s important but rather what the idea itself is. In other words, it’s not the words that are so important but they ideas that convey or express. The content is what remains after you have stripped away all the fluff.
Your subscribers will be after content and at the end of the day, it’s what really counts to them. So, be of value to your subscribers by providing them with useful content and they will be looking forward to your next email.
3.Copy: By copy we mean the art of persuasive writing and communication so that your prospects are motivated to take action. In marketing, whether online or offline, you must be able to convince your prospects enough to have them buy or take any desired action. This could be to click a link, fill out a form, pick up a phone and call you or to sign up for a free sample to your product.
As an email marketer, your words acts as the bridge between you and your prospects and your copy must be able to motivate your subscribers to take action and click through the links in your email.
The basis of writing a killer email copy is to realize that everyone has some form of buying resistance which must be overcome if your readers are going to take the desired action.
The objectives of your copy should therefore be to overcome the mental barriers leading to their buying resistance while persuading them to take action. This can be overcome through a combination of benefit, urgency and an incredible offer but that’s another topic for another day.
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All the best,
Kevin
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Great post but you should have elaborated more on the part of writing email copy
Another good way to give your response rates a boost is to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when \"Jim\" visits his personal url, the website will usually be customized to him. Personal URLs used to be difficult and expensive, but I recently created an application that is not only affordable, but extremely easy to use. You can check it out at: purlem.com.
I want buy your site… write me
3C Email Formula is very new to me. Thanks for introducing it.
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