Make Money Online Secrets: The second Pre-requisite To Make Money Online

Posted by Kevin Njoroge on November 14, 2009 under affiliate marketing, make money online | Be the First to Comment

We’ve already covered the first pre-requisite to make money online for beginners.
Now, we’re going to look at the second pre-requisite to make money online for beginners which is to create an offer for your target market identified in the previous step.

Your offer is going to be a product or service that meets the needs of your target market, solves a problem being experienced by your target market or improves the lifestyle of your target audience in one way or the other.

The principles of business whether online or offline are very much the same. Any business thrives on its ability to provide value to its customers. This value should be etched in products or services that are worth your customers’ every last cent. Otherwise they wouldn’t part with their hard-earned dollars and you’ll be faced with dozens upon dozens of refunds and that’s no fun, right?

Your offer is everything and should be something that really adds value to your customers’ lives. So, if in “the first pre-requisite to make money online for beginners” which we have already covered you identified a gap you might fill, go ahead and do it.

Basically there are two possible ways for you to create an offer for your online market.

1. You can sell products to your target market as an affiliate.

2. You can create and sell your own products and sell to that market.

Both methods work and are proven ways to make money online. But whichever way you choose, your offer should address your prospects’ biggest question: “What’s in it for me?”

Show your potential customers how they stand to benefit from your offer. If you found that your target want to lose weight, for example, your offer should show them how to do it. Your offer should show them how you can give a boost to their lifestyle or the kind of lifestyle your product can afford them.Your offer is as god as it solves the needs of your target audience.

One more important thing before moving on to the next step, you also need to have a way to build an email list of present and potential customers. This is especially important for several reasons:

First, most people will not make a purchasing decision until they are exposed to an offer multiple times.

Secondly, your present customers will most likely be your return customers and you can make repeat profits in the future from them by making new offers and recommendations over time. Your list can even help you with surveys when you want to create an information product in the future

Thirdly, building a list enables you to build a relationship with your potential and present customers. If you prove useful to your subscribers’ objectives, you’ll build credibility, trust and respect from your target audience and profit big time in the long run.

To build a list of subscribers, you’ll need an autoresponder. This is basically a piece of software that makes email communication and promotion a breeze.

Basically, an autoresponder sends a pre-loaded sequence of email messages automatically when a prospect fills an opt-in form or sends an email to the autoresponder address.

There are many autoresponder services on the web today, but with unmatched reliability and deliverability, Aweber is hands down the best and the #1 choice for most marketers.

In conclusion, the second pre-requisite to make money online for beginners is simply to create an offer for your target market. That’s simply put, filling a need for your target audience you’ve already identified

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All the best,

Kevin

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The 3C Email Profits Formula

Posted by Kevin Njoroge on November 5, 2009 under list building | 2 Comments to Read

Email profits are the result of how responsive your list is to your offers and the level of trust you have developed with your list as well as other factors such as the conversion of the sales letter.

Nurturing a strong relationship and trust with your subscribers, thus improving your list response rate, can greatly boost your online profits.

To do that, there are three things that you have to pay attention to and together they form what I like to call the 3C Email profits Formula.

1.Consistency: The first component of the the 3C Formula is consistency. The term points to your being consistent with your subscribers’ interest and needs. It emphasizes on the need to deliver what you promised to your subscribers. If you fail to do that, you are then very likely to lose your credibility among your subscribers.

Every email that goes out to your subscribers must be geared towards building a continuity to your subscribers’ interests and goals.

If they are on your list because they want to lose weight, then you must be crazy enough to send them a golf-related product no matter how hot you think it is.

The subject of your Email should be in one way or another aligned to the overall goals of your subscribers unless you are very much interested in an outburst of unsubscribe, which i highly doubt.

So, just keep the foreign stuff out and give your subscribers what they want and you’ll be rewarded with respect and trust by your subscribers and, of course, huge profits.

2. Content: Information is king and with this I mean solid information that will bring added value to your subscribers’ lives.Ifyou can give your subscribers solid content, they will come to trust and respect you as a useful expert and they’ll look forward to your next email.

There are thousand ways of expressing any thought or idea. But it’s not how the idea is told that’s important but rather what the idea itself is. In other words, it’s not the words that are so important but they ideas that convey or express. The content is what remains after you have stripped away all the fluff.

Your subscribers will be after content and at the end of the day, it’s what really counts to them. So, be of value to your subscribers by providing them with useful content and they will be looking forward to your next email.

3.Copy: By copy we mean the art of persuasive writing and communication so that your prospects are motivated to take action. In marketing, whether online or offline, you must be able to convince your prospects enough to have them buy or take any desired action. This could be to click a link, fill out a form, pick up a phone and call you or to sign up for a free sample to your product.

As an email marketer, your words acts as the bridge between you and your prospects and your copy must be able to motivate your subscribers to take action and click through the links in your email.

The basis of writing a killer email copy is to realize that everyone has some form of buying resistance which must be overcome if your readers are going to take the desired action.

The objectives of your copy should therefore be to overcome the mental barriers leading to their buying resistance while persuading them to take action. This can be overcome through a combination of benefit, urgency and an incredible offer but that’s another topic for another day.

If you liked this post, be sure to subscribe via rss or subscribe by email to get such informative posts delivered straight to your inbox.

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All the best,

Kevin

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