Posted by Kevin Njoroge on September 29, 2009 under Reviews | 
Hostgator is one of the world’s top 10 largest web hosting companies with more than 2,200,000 hosted domains.
I personally use their service and I like it. I switched from another web host earlier this year (name withheld please) after a nightmare hosting experience with them.
Choosing the right web host for your online business is a critically important decision and if you choose the wrong host you will most likely suffer massive downtime and poor (almost elusive) support.
Hostgator has a very affordable pricing structure from as low as $4.95 and a 24/7 support. They even give you an iron-clad 99.9% up time guarantee so that you don’t have to worry about your site being down and costing you a fortune in sales and profits.
And if you ever have a problem with regular support just ask that your ticket be assigned to Brent, The President of the company and he will personally take the time to give you a VIP attention.
They even allow yo to host unlimited domains with their baby package at no extra cost for each. They also guarantee a 45 day money back guarantee and a lot more punch than You can expect from most other web hosting service providers.
But that’s not even the best part. If you decide to switch to their hosting service from another web host , Hostgator will handle everything for you from scripts transfer to domain, file and MYSQL transfers. They did it for me and I was very grateful they spared me the agony.
If I ever had to make a recommendation for a reliable web host, the it would have to be Hostgator at all times. It’s no at all hard to see why hostgator is preferred by well over 2.2 Million internet business owners once you test their service risk free Here>>
I suggest you choose the Baby package which will allow you to host unlimited websites. Hostgator doesn’t charge you for Addon Domains meaning you can host multiple sites on one account.
I am recommending Hostgator’s hosting service because I have had a personal experience with them and I like their service.
I want you to use the most reliable hosting service and at the best price possible and in my opinion , Hostgator is by all standards it. So, go ahead and get yourself a hosting account or better still, make a worthwhile switch over at Hostgator
Popularity: 12%
Posted by Kevin Njoroge on September 24, 2009 under Traffic |
For the umpteenth time, traffic is the life force of an online business and ongoing traffic generation is crucial to your online business.
Some marketers go ahead to state that traffic generation should account for 80% of your effort in building a successful Internet business.
As important as traffic is to your online business, the quality of the traffic is equally important as it determines how much money you make online in the long run.
The traffic you drive to your Website must be highly targeted. It’s better to get only 100 targeted Website visitors than an avalanche of untargeted Website visitors who hit the close button before the first page finishes loading.
The term targeted imply people who are likely to be interested in what you have to offer or say.
Now, how do you determine the quality of traffic to your Website. Well, there are several things that will help you increase the chances of generating targeted traffic:
Your keywords: The keywords and the language you use to describe your online business is important as they will determine how your business is perceived by others.
Your keywords and language should give your prospects an idea of what your online business is all about and how it is of importance to their goals and objectives.
If someone comes to your Website with a perceived image of a “dog training” related Website only to find weight loss related resources and products, high chances are that he/she will simply click away.
You will thus end wasting your time and effort. Therefore, your keywords and the description you give online for your Website should define your online business in no uncertain terms.
Understand your target audience: Develop a clear profile of your potential customers are.
Who are they? Dog trainers, pet owners, expectant mothers, golfers, photographers, collectors …?
What are they looking for online or what do they want to achieve? How to cure a slice? (for golfers) ho choose the right toy for their children?
What are their hobbies and how can you help them make it much more enjoyable and satisfying to them?
Where do they hang-out online? Once you develop a clear profile of your potential customers, find out where they hang out online. Is it in forums, blogs, chat rooms etc? Then get your message across to them.
Focus your attention on these small crowds to address their needs, problems and attainment of their desired lifestyle. Focus on driving targeted traffic to your website and your sign ups, sales and profits will shoot through the roof in record time
If you liked this post, be sure to subscribe via rss or subscribe by email to get such informative posts delivered straight to your inbox.
Also, be sure to leave your comments below and let me know what you think about it
All the best,
Kevin
Popularity: 13%
Posted by Kevin Njoroge on September 23, 2009 under list building, make money online, website building |
Your sales copy is like your virtual sales agent working for you 24/7. As such, the quality of your sales copy is just as important as the quality of the product itself.
Even if you had the best product in the world, it wouldn’t matter if your copy can’t close the sale for you.
Here are some tips to help you write a killer sales copy that really sells and make you good money online.
Headline: the headline of your sales copy is the most important. It determines whether your prospects keep reading or just click away. They click away and you lose the prospect as well as any chance of making the sale.
When a potential customer arrives at your sales copy, you only have ten minutes at most to grab him/her by the throat and lead him/her into the selling process (by your copy).
You can achieve that by including the strongest benefit of using your product into the headline of your copy.
Alternatively, you can include a warning or a startling fact/ revelation in the headline to capture your prospects’ attention.
Your headline should be as obvious as they get and get your message across in no uncertain terms. It shouldn’t leave your prospect guessing what your offer is all about.
Again, don’t try to get tricky just to command your prospect’s attention because you’ll lose their love within no time.
If your headline can grab the attention of your prospects and keep them reading, then that’s a good headline that takes some beating.
Also note that the purpose of your headline is not to close the sale just yet but to keep the prospects reading on into the rest of the sales copy.
Bullets: a substantial number of your prospects will not read the entire sales copy word by word, and paragraph after paragraph but rather only skim over it.
You should use bullet points to focus the attention of your prospects to the most important selling points of your copy.
Focus on the benefits: in your sales copy, you should focus more on the benefits of using your product than on the features of your product.
Benefits are the advantages your prospects will get by using your product. To illustrate this, think about the phrase “comfortable mattress”. The phrase describes a feature of the product (mattress) but the phrase “comfortable sleep to wake up refreshed and ready to face the day” goes ahead to show the benefit arising from the comfortable aspect of the product.
A good sales copy should not just stop at the features of the product. Here’s another example:
An anti-bacterial soap that eliminates 99% of bacteria and other germs is good not because it simply eliminates the bacteria but because it saves you huge amounts in medical bills when your family stays healthy due to reduced contact with disease causing bacteria.
So, while the statement “eliminates 99% of bacteria in your household” is powerful to an extent, “eliminates 99% of bacteria in your household saving you huge medical bills when your family stays healthy” is even more powerful.
Remember that people don’t just buy products but the lifestyle achievable from using the products.
Bolding and highlighting: Use different colors and bolding to accentuate important points in your sales copy. I personally prefer to use yellow to highlight important points or phrases that I want the prospects to take notice of.
Call to action: You should have a definite call to action in your sales copy. E.g. “Click here to order now!” or “Click here to unlock your potential now!” or “Call us now to reserve a space”
It also helps to instill a sense of urgency alongside your call to action so that your prospects are motivated to take the desired action right away.
In conclusion a god sales copy should not leave your prospects guessing what your offer is and should sell the life style achievable from the use of the product.
Let your prospects know how your product can help them achieve wealth, more free time, security, fun, beauty and anything else that you can think of to make your prospects life more enjoyable and worthwhile and you have the making for a killer sales copy that makes you money online for months and years to come
If you liked this post, be sure to subscribe via rss or subscribe by email to get such informative posts delivered straight to your inbox.
Also, be sure to leave your comments below and let me know what you think about it
All the best,
Kevin
Popularity: 28%
Posted by Kevin Njoroge on September 19, 2009 under affiliate marketing, make money online |
Affiliate marketing is a business model in which an affiliate is assigned a unique URL (link) which tracks the visitors he/she sends to a merchant website/product and each time a visitor takes the desired action, he’s credited with the action and earns a commission.
It’s therefore a pay per action relationship between the product owner and the affiliates.
There are basically two ways you can earn as an affiliate
-Generating a sale
-Generating a lead
In the first case, you earn a commission, usually a percentage of the sale whenever one of the prospects you refer purchase the affiliate product(s). In other words, you get paid per sale. This type of affiliate marketing (Pay-per-Sale) is the most common and is what immediately comes into the mind of many when the term affiliate marketing is mentioned.
Your job as an affiliate marketer is simply to refer potential customers (targeted traffic) to the merchant website and wait for your commissions (Assuming the prospects purchases your product) as the product owner handles the rest from payment processing and product delivery to processing refunds and providing customer support.
In the second case (Pay-per-lead), you get paid for referring potential customers (leads). That’s, instead of referring potential customers to the merchant product directly, you refer them to the product information. For example you might get paid for simply having the prospects to fill out a form, pre-qualifying them for further information.
In some cases, the product owner will even offer some sort of a gift in exchange for their contact details. The gift could be a free trial version of a product or service or a free sample to a product e.g. vitamin supplements
There are many pay-per-lead affiliate programs especially in the areas of finance, insurance, attorney services (legal), etc. You can search for them over on affiliate directories such as Commission Junction.
Affiliate marketing is in my opinion the easiest way to start to make money online and the best suited for newbies. Simply send qualified traffic to the affiliate program and you are ready to start earning. Does it get easier?
As you experiment with affiliate marketing, you can get to learn how things work online and create your own product later on.
Also, as you build your list and build a relationship with your subscribers, you can make repeat sales and profits as you recommend more and more products over time
If you liked this post, be sure to subscribe via rss or subscribe by email to get such informative posts delivered straight to your inbox.
Also, be sure to leave your comments below and let me know what you think about it
All the best,
Kevin
Popularity: 26%
Posted by Kevin Njoroge on under Uncategorized, affiliate marketing, blogging, list building, make money online |
Facebook is one of the most popular social networking sites with a daily sign up rate of a few millions. According to quantacast.com, Facebook.com is a top 10 site that reaches over 95 million people monthly for U.S. alone. The site attracts a more affluent, young adult, very slightly female biased following.
You can tap into the viral power of the tool to grow your online business if you can apply several easy tactics which I am about to share with you in my first Squidoo lens ever.
You can see the Squidoo Lens here:
http://www.squidoo.com/how-to-use-facebook-to-grow-your-business
And don’t forget to comment on the Lens
To your success online
Kevin Njoroge
Popularity: 8%
