A Smart Email Trick DOUBLES Sales
It’s a sad Fact that Only 20-30% of your list will EVER open any email you send them EVER….the first time.
Ouch huh? This is especially true considering that Now, according to eMarketer.com, Americans get an average of 15.2 email messages a day and that number continues to rise.
Here is the big ah-ha. It’s a little trick devised by Perry Belcher
Take the list of people who didn’t open your first email and send them the SAME mail again the next day with a different headline.
Just a different headline. Takes about two minutes.
It’s simple but powerful.
Look at the math from a recent promo my buddy Perry Belcher just ran:
Mail #1 Generated 121 Sales
Mailed to Un-Opens #2 Generated 66 Sales
Mailed to Un-Opens #3 Generated 47 Sales
The Old Way = 121 sales at $97 = $11,737
The New Way = 234 sales at $97 = $22,698
Look, just a hair shy of DOUBLING his sales and he only mailed my entire list once.
The people who opened the first mail never saw the other 2 mails.
Here’s the bottom line…
Re-mailing un-opens really works. If you don’t do this you must hate money.
DOUBLE! Did you hear that part?!
This is just ONE of 13 Sneaky Little Email Tricks that are explained in depth in a new report that released by Ryan Deiss and Perry Belcher.
If you like this post, be sure to subscribe by rss or Subscribe by email to get the next blog posts straight to your inbox
Also, feel free to leave your comments below and let me know what you think about it
All the best,
Kevin
Don't be shy ;) Share your thoughts on this post by commenting below. Remember this is a DOFOLLOW blog! Also Subscribe to our rss to get future posts delivered to your inbox
I absolutely love this trick. The numbers are just amazing and mind-opening. Why had I not thought about this before?
nice trick man, I must try this in my future email marketing campaigns.
Great tip! Another one that I like is when people choose to opt out of your list give them some options. Some people choose to opt out because they feel you send them too much email. Create other email lists based on interval and simply add them to these lists. If you usually email people once per week create a list for monthly subscribers.
Also include a comment box so people can include comments on why they’re leaving. This may give you some areas on where you can improve.
Thanks!
Joe
Kevin Njoroge
Twitter: kevoh99
Reply:
November 30th, 2010 at 6:22 am
Thanks for the addition, Joe.
Great tip! I shall bookmark your blog, a lot of interesting tips, thank you again