How to write a killer sales copy for your website
Your sales copy is like your virtual sales agent working for you 24/7. As such, the quality of your sales copy is just as important as the quality of the product itself.
Even if you had the best product in the world, it wouldn’t matter if your copy can’t close the sale for you.
Here are some tips to help you write a killer sales copy that really sells and make you good money online.
Headline: the headline of your sales copy is the most important. It determines whether your prospects keep reading or just click away. They click away and you lose the prospect as well as any chance of making the sale.
When a potential customer arrives at your sales copy, you only have ten minutes at most to grab him/her by the throat and lead him/her into the selling process (by your copy).
You can achieve that by including the strongest benefit of using your product into the headline of your copy.
Alternatively, you can include a warning or a startling fact/ revelation in the headline to capture your prospects’ attention.
Your headline should be as obvious as they get and get your message across in no uncertain terms. It shouldn’t leave your prospect guessing what your offer is all about.
Again, don’t try to get tricky just to command your prospect’s attention because you’ll lose their love within no time.
If your headline can grab the attention of your prospects and keep them reading, then that’s a good headline that takes some beating.
Also note that the purpose of your headline is not to close the sale just yet but to keep the prospects reading on into the rest of the sales copy.
Bullets: a substantial number of your prospects will not read the entire sales copy word by word, and paragraph after paragraph but rather only skim over it.
You should use bullet points to focus the attention of your prospects to the most important selling points of your copy.
Focus on the benefits: in your sales copy, you should focus more on the benefits of using your product than on the features of your product.
Benefits are the advantages your prospects will get by using your product. To illustrate this, think about the phrase “comfortable mattressâ€. The phrase describes a feature of the product (mattress) but the phrase “comfortable sleep to wake up refreshed and ready to face the day†goes ahead to show the benefit arising from the comfortable aspect of the product.
A good sales copy should not just stop at the features of the product. Here’s another example:
An anti-bacterial soap that eliminates 99% of bacteria and other germs is good not because it simply eliminates the bacteria but because it saves you huge amounts in medical bills when your family stays healthy due to reduced contact with disease causing bacteria.
So, while the statement “eliminates 99% of bacteria in your household†is powerful to an extent, “eliminates 99% of bacteria in your household saving you huge medical bills when your family stays healthy†is even more powerful.
Remember that people don’t just buy products but the lifestyle achievable from using the products.
Bolding and highlighting: Use different colors and bolding to accentuate important points in your sales copy. I personally prefer to use yellow to highlight important points or phrases that I want the prospects to take notice of.
Call to action: You should have a definite call to action in your sales copy. E.g. “Click here to order now!†or “Click here to unlock your potential now!†or “Call us now to reserve a spaceâ€
It also helps to instill a sense of urgency alongside your call to action so that your prospects are motivated to take the desired action right away.
In conclusion a god sales copy should not leave your prospects guessing what your offer is and should sell the life style achievable from the use of the product.
Let your prospects know how your product can help them achieve wealth, more free time, security, fun, beauty and anything else that you can think of to make your prospects life more enjoyable and worthwhile and you have the making for a killer sales copy that makes you money online for months and years to come
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All the best,
Kevin
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